You may have heard the old adage “don’t hate the player, hate the game” once or twice. Well, the same rule applies in the world of digital marketing. You could say, “don’t hate the platform, hate the lack of strategy”. While it may not have quite the same ring to it, this saying definitely holds true for big platforms like Facebook.
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Look, we get it, the digital marketing world can be a daunting one. Scheduling Facebook posts for the most reach, boosting content vs organic reach, segmenting your audience via Facebook Business Manager. It can all start to feel a little overwhelming when you’ve got a million other things you know you need to be doing.
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Starting out as a fresh-faced, rosy-cheeked Digital Marketing beginner can be rough. It can downright dim your dimples. At the beginning of your digital marketing journey, you’re new to the terrain and you don’t speak the language.
Let us be your Lonely Planet helper and give you a glossary of 10 key digital marketing terms. These should help you navigate the jungle that is digital!
MCM Digital10 Terms Every Digital Marketing Beginner Should Know