How Australians are using social media in 2018

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Breaking down the key takeaways from the Yellow Social Media Report 2018. 

Did you know the first thing nearly 60 per cent of Australians do every day is check their social media accounts?

That’s just one of the findings in this year’s Yellow Social Media report, an annual survey of Australian consumers on how they use social networking sites like Facebook, Twitter and LinkedIn.

We’ve rounded up the key findings from the comprehensive report here.

MCM DigitalHow Australians are using social media in 2018
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Facebook to serve fresh cookies to marketers

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With the hot topic of data privacy still cooling on the windowsill, Facebook is heading into the kitchen to whip up some fresh cookies.

Facebook CEO Mark Zuckerberg recently announced an update that gives users the ability to see which apps and sites have their info, as well as a simple way to clear their cookies and history — what they’ve clicked on, the websites they’ve visited, etc. They’ll also be given the option to completely turn off having their information stored with their account.

MCM DigitalFacebook to serve fresh cookies to marketers
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10 Terms Every Digital Marketing Beginner Should Know

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Starting out as a fresh-faced, rosy-cheeked Digital Marketing beginner can be rough. It can downright dim your dimples. At the beginning of your digital marketing journey, you’re new to the terrain and you don’t speak the language.

Let us be your Lonely Planet helper and give you a glossary of 10 key digital marketing terms. These should help you navigate the jungle that is digital!

MCM Digital10 Terms Every Digital Marketing Beginner Should Know
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How to Make Facebook Advertising Work for Your Brand

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You may have heard the old adage “don’t hate the player, hate the game” once or twice. Well, the same rule applies in the world of digital marketing. You could say, “don’t hate the platform, hate the lack of strategy”. While it may not have quite the same ring to it, this saying definitely holds true for big platforms like Facebook.

MCM DigitalHow to Make Facebook Advertising Work for Your Brand
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