How Australians are using social media in 2018

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Breaking down the key takeaways from the Yellow Social Media Report 2018. 

Did you know the first thing nearly 60 per cent of Australians do every day is check their social media accounts?

That’s just one of the findings in this year’s Yellow Social Media report, an annual survey of Australian consumers on how they use social networking sites like Facebook, Twitter and LinkedIn.

We’ve rounded up the key findings from the comprehensive report here.

MCM DigitalHow Australians are using social media in 2018
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Facebook to serve fresh cookies to marketers

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With the hot topic of data privacy still cooling on the windowsill, Facebook is heading into the kitchen to whip up some fresh cookies.

Facebook CEO Mark Zuckerberg recently announced an update that gives users the ability to see which apps and sites have their info, as well as a simple way to clear their cookies and history — what they’ve clicked on, the websites they’ve visited, etc. They’ll also be given the option to completely turn off having their information stored with their account.

MCM DigitalFacebook to serve fresh cookies to marketers
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7 Things You Need to Avoid Doing in Digital Marketing

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Look, we get it, the digital marketing world can be a daunting one. Scheduling Facebook posts for the most reach, boosting content vs organic reach, segmenting your audience via Facebook Business Manager. It can all start to feel a little overwhelming when you’ve got a million other things you know you need to be doing.

MCM Digital7 Things You Need to Avoid Doing in Digital Marketing
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