Look, we get it, the digital marketing world can be a daunting one. Scheduling Facebook posts for the most reach, boosting content vs organic reach, segmenting your audience via Facebook Business Manager. It can all start to feel a little overwhelming when you’ve got a million other things you know you need to be doing.
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The demand for video is growing rapidly. Video streaming itself is becoming one of the top ways to communicate and engage directly with customers. If you want to go down the, very successful, Live Stream path to make announcements and product introductions you firstly need to know which platform your audience is using.
MCM DigitalHow Brands are Finding Success with Live Streaming
Recent studies have shown that many consumers are spending more time online outside of traditional business hours researching a purchase. Many businesses have embraced Live Chat on their websites and landing pages, rather than allowing consumers to click away and lose a sale. Depending on which service you use, this could be a real time representative with information regarding your product / service. MCM Digital use an Australian based company which also improves the quality of the conversation with the client because they don’t encounter language barriers.
MCM DigitalHow Our Clients are Seeing the Benefits of Live Chat
If you’re an avid reader of our blog posts (big love), you might recall our recent story on how video is taking over the internet. This is certainly still more relevant than ever. Don’t believe us? Just scroll through your newsfeed for 20 seconds. It’s not hard to see that around 80% of the content is video.
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Even if the world of marketing appeals to you about as much as a hot chocolate on a 40 degree day, you’ve probably heard that digital is taking over. As tech takes up more and more of our time and attention than ever, your brand needs to be online if you want to be seen.