You may have heard the old adage “don’t hate the player, hate the game” once or twice. Well, the same rule applies in the world of digital marketing. You could say, “don’t hate the platform, hate the lack of strategy”. While it may not have quite the same ring to it, this saying definitely holds true for big platforms like Facebook.
It’s not uncommon for brands or small businesses to become frustrated investing money into online advertising. Many feel it’s too difficult to master on their own while others just aren’t seeing the results they expected. Sound familiar? Before you go denouncing Zuckerberg and retreating back to your contacts at the local paper, it’s important to consider whether it really is the platform letting you down, or maybe just your strategy.
Maybe we’re a little biased, but if you’re struggling to master digital, it might be worth enlisting the help of an experienced agency. Whether you’re in need of a fresh perspective or just don’t have resources to do it all on your own, we can help! Ready to give digital another shot? Here is our guide to navigating through your fears and conquering the online space.
Fear #1: I can’t target my ideal audience
If you are attempting to boost posts directly from your Facebook page, you may be familiar with the basic targeting options available. These include characteristics such as age, gender, location etc. These might be enough for you if l you’re looking for pure engagement, but it’s not enough to generate conversions. That’s why developed agencies like our own have access to a plethora of extremely specific targeting profiles including Roy Morgan Helix Personas. These resources allow us to take our razor sharp targeting to the next level and drive real results.
Fear #2: I don’t want to waste money
Many marketers make the mistake of taking a “set and forget” approach with their campaigns, but that’s not how we roll. The nature of digital changes every, single, day – and in some cases, so should your campaign settings! We monitor all of our clients’ campaigns daily and optimise to ensure we are getting the best possible results. This also means that our allocated budgets are spent effectively, as we will redistribute the spend into areas which are working best.
Fear #3: I won’t reach enough people
According to Hootsuite’s Digital in 2017 report, Australia has the highest proportion of active daily Facebook users in the world. 75% of Facebook users in Australia are active on the platform every single day. With 16 million content hungry eyes out there, you simply can’t afford to be missing out on this captive audience. Unlike “spray and pray” press, radio or outdoor ads, our online advertising is shown only to those with a genuine interest in your product or service. This drastically increases then chances of a prospect taking action when presented with your offering.
Fear #4: No one will respond to my offer
So maybe you have put an offer out online before and it just didn’t get the response you expected. There are a number of ways we can help ensure your offer is not only seen by the right people, but also elicits the right reaction. A touch of professional copy-writing and strategic Call To Actions can make a big difference to uptake levels.
Fear #5: My ads won’t look visually appealing
This is where it is so important to ensure you utilise the right graphic design talent. While it may seem simple to create an online ad, the most successful ad creative is always backed by strategy. Everything from copy-writing, colour psychology and image selection is carefully thought out and tailored to your campaign needs.
Are you ready to take your online advertising to the next level? Get in touch!