4 things you need to know when starting with Adwords

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You’ve probably asked the question before: why aren’t people clicking on my website in Google or how can I get on the first page of organic search results? Adwords might be the solution for you. If you sell a product or offer a service, search marketing is your key to success (so basically, any type of business).

Did you know: Nearly everyone does a Google search on their path to purchase; in fact 64% of people will click on a Google search ad when looking to buy online.

Kaitlyn Gillies4 things you need to know when starting with Adwords
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Nobody Panic: Why the YouTube exodus is an overreaction

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By now we are all fully aware of YouTube’s woes with inappropriate content and keeping advertisers happy. Many brands have made an irresponsible knee-jerk reaction to pull all of their YouTube advertising. No doubt many are now seeing a decline in online activity and are probably wondering what to do next.

Kaitlyn GilliesNobody Panic: Why the YouTube exodus is an overreaction
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How to Make Facebook Advertising Work for Your Brand

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You may have heard the old adage “don’t hate the player, hate the game” once or twice. Well, the same rule applies in the world of digital marketing. You could say, “don’t hate the platform, hate the lack of strategy”. While it may not have quite the same ring to it, this saying definitely holds true for big platforms like Facebook.

Kaitlyn GilliesHow to Make Facebook Advertising Work for Your Brand
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7 Things You Need to Avoid Doing in Digital Marketing

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Look, we get it, the digital marketing world can be a daunting one. Scheduling Facebook posts for the most reach, boosting content vs organic reach, segmenting your audience via Facebook Business Manager. It can all start to feel a little overwhelming when you’ve got a million other things you know you need to be doing.

MCM Digital7 Things You Need to Avoid Doing in Digital Marketing
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