How Australians are using social media in 2018

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Breaking down the key takeaways from the Yellow Social Media Report 2018. 

Did you know the first thing nearly 60 per cent of Australians do every day is check their social media accounts?

That’s just one of the findings in this year’s Yellow Social Media report, an annual survey of Australian consumers on how they use social networking sites like Facebook, Twitter and LinkedIn.

We’ve rounded up the key findings from the comprehensive report here.

MCM DigitalHow Australians are using social media in 2018
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Facebook to serve fresh cookies to marketers

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With the hot topic of data privacy still cooling on the windowsill, Facebook is heading into the kitchen to whip up some fresh cookies.

Facebook CEO Mark Zuckerberg recently announced an update that gives users the ability to see which apps and sites have their info, as well as a simple way to clear their cookies and history — what they’ve clicked on, the websites they’ve visited, etc. They’ll also be given the option to completely turn off having their information stored with their account.

MCM DigitalFacebook to serve fresh cookies to marketers
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4 things you need to know when starting with Adwords

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You’ve probably asked the question before: why aren’t people clicking on my website in Google or how can I get on the first page of organic search results? Adwords might be the solution for you. If you sell a product or offer a service, search marketing is your key to success (so basically, any type of business).

Did you know: Nearly everyone does a Google search on their path to purchase; in fact 64% of people will click on a Google search ad when looking to buy online.

MCM Digital4 things you need to know when starting with Adwords
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10 Terms Every Digital Marketing Beginner Should Know

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Starting out as a fresh-faced, rosy-cheeked Digital Marketing beginner can be rough. It can downright dim your dimples. At the beginning of your digital marketing journey, you’re new to the terrain and you don’t speak the language.

Let us be your Lonely Planet helper and give you a glossary of 10 key digital marketing terms. These should help you navigate the jungle that is digital!

MCM Digital10 Terms Every Digital Marketing Beginner Should Know
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