How We Help Our Clients Get Results
While other agencies merely focus on individual services like Google AdWords, Facebook marketing, retargeting / remarketing or Social Media content, we take a more comprehensive and strategic approach that includes…
Audience Targeted Marketing
When it comes to marketing, we believe nothing matters more than the audience itself. Who is your customer, what do they want, and how can you communicate with them in a way that compels them to take action?
Most agencies take a casual and superficial approach to these questions. We take them seriously. We dig deep for real answers. Most of all, we aren’t satisfied until we have them.
Over the past 8 years the principals of our business have developed an exclusive process and proprietary software to build multiple, highly-detailed prospect profiles for your business. This gives you the ability to target the right person, in the right place, with the right message. We call it Audience Targeted Marketing – driven by sophisticated psychographic and behavioural profiling. And it’s how we help our clients generate more qualified enquiries at a lower cost.
Armed with detailed customer information (based on our exclusive Audience Targeted Marketing process) we develop a comprehensive strategic plan that leverages the latest digital marketing channels. So while your competitors focus on one or two ‘silo’ channels like Google AdWords or Facebook, we help you enjoy amplified results by strategically using multiple channels together.
Due to the fact that we would now have detailed profiles for your different prospects, we can drill down within each marketing channel. For example, the most effective Google AdWords campaigns (in terms of cost per lead) are usually highly targeted. So instead of running one ad group, we may test multiple groups targeted towards different niche areas of your market.
This means we can often generate more qualified leads, in greater numbers, and at a lower cost.
Lead Generation, Sales Conversion, Brand Awareness and Market Engagement
Are you looking for ways to cut through a competitive market and make your brand stand out? Would you like to attract qualified prospects and eliminate time-wasters? Would you like to know exactly what’s working and what’s not so you can confidently and cost effectively scale results without risking your budget?
At MCM Digital we create and manage the whole process for you including lead generation, sales conversion, brand awareness and market engagement. Because it’s based on Audience Targeted Marketing and Strategic Marketing, you know it’s designed to get results, but don’t take our word for it. Have a look at some of our client testimonials.